Digital Strategist
Jeenka, Italy
Job Description
We are looking for a skilled and results-driven Digital Strategist to coordinate various digital mediums and assist our clients in reaching specific goals. The Digital Strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our client's business, customer base, and improving user experience.
Ideal candidates for this position should be innovative, and web and multimedia savvy. Ultimately, the outstanding Digital Strategist should have a firm grasp of the various digital touchpoints, steer client's digital narrative, and drive highly effective digital campaigns.
Ideally the candidate should start on March, 1st.
Responsabilities
- Build and execute digital strategies through competitive research, platform determination, benchmarking, messaging and audience identification
- Strong collaboration with the Client Advisor in order to identify a digital strategy that is consistent with the whole communication plan of each client
- Support to the Client Relationship team to build appealing new business proposals for prospects
- Evaluate and implement improvements on digital strategy
- Research the latest digital tools and interactive trends
- Manage social media channels for our Clients
- Create, edit, publish content that builds meaningful connections and encourages community members to take action
- Create editorial calendars and manage publication schedules
- Continuously improve by capturing and analyzing the appropriate data/metrics, insights and best practices, and then acting on the information
- Create analytics dashboard to show the main KPIs to the stakeholders
- Collaborate with creative department in order to define and produce contents
- Collaborate with creative department in order to study user journeys and content structures for digital projects and products
- Take care of community management; managing interactions and customer service
- Take care of social media paid campaigns (definition, setting, management)
- Create, edit and manage paid campaign on Google Ads (definition, setting, management)
- Support the team with basic knowledge of SEO principles
- Project management competencies are highly valued
Requirements
- Excellent copywriting, basic editing (photo), communication skills and good attitude in creating new ideas and editorial plannings
- Demonstrable social media and analytics tools knowledge (e.g.: Buffer; Hootsuite, Facebook business manager)
- Demonstrable Google Ads, Analytics and Data Studio knowledge
- Proficiency with SEO tools
- Basic knowledge of design editing tools
- Precise and structured way of working and knowing how to work towards tight deadlines
- Knowledge of influencer marketing world
- Experience in online marketing and good understanding of major marketing channels
- English - fluent
- Italian - fluent
- German is highly valued
Having one of the following certificates is valued:
- Google Ads and digital campaign management
- Hubspot
- Google certification (Analytics/Ads)
Benefits
- Competitive salary and attractive benefits
- Smart Working policy - we believe in a result-driven work environment
- Young, cool, innovative and international environment
- Work on very innovative projects for international brands
- Educational opportunities
- Events participation